MBA / Marketing & growth

Digital Marketing Management

Explore how brands reach, engage and retain customers across digital channels.

Compare this direction

FOLLOW YOUR INTEREST

You might enjoy this if…

You like combining creative ideas with measurable outcomes.

YOUR LEARNING DIRECTION

From subjects
to ways of thinking.

Use this guide to understand the field. Check the official syllabus for exact electives and current availability.

Digital marketing strategy

Customer journeys and content

Campaign measurement

Acquisition and retention

Capabilities to explore

Connect audience needs with relevant digital channels.
Read campaign results beyond clicks and impressions.
Design experiments to improve a customer journey.

FROM THE PUBLISHED CURRICULUM

See the subjects behind the direction.

The early semesters establish a business foundation. These later-semester subjects are listed on Amity’s programme page.

Explore the shared foundation

Semester 3 · published subjects

Digital Customer Analytics
Digital journey with Brand Management
Minor Project
Performance Marketing
Professional Ethics
Social Media and Technology Marketing
Strategic Management

Semester 4 · published subjects

Digital Commerce Reinventing Business Models
Digital Marketing
Major Project
Management in Action Social Economic and Ethical Issues
Marketing Analytics Data Tools and Techniques

PICTURE THE APPLICATION

What could this
look like in practice?

This original example illustrates the kind of business thinking connected with the field. It is not a promised programme assignment.

ILLUSTRATIVE PROJECT

Choose a launch channel for a fictional subscription brand and design a test that measures profitable customer acquisition.

Frame the problemExplore the evidenceExplain your decision

Try a business challenge

CONNECT THE LEARNING WITH WORK

Where could you
use this thinking?

Research the responsibilities, skills and entry requirements in these work contexts. Your experience and the employer’s requirements matter alongside the qualification.

Digital marketing executivePerformance marketing specialistGrowth marketing associate

Illustrative career directions, not job or salary guarantees.

READY FOR YOUR NEXT QUESTION?

Turn interest into a plan.

Check eligibility, current fees and the next available intake.

Explore next steps