All specialisations
MBA / Marketing & growth
Marketing & Sales Management
Explore customer needs, positioning, channels and the commercial process of building demand and revenue.
FOLLOW YOUR INTEREST
You might enjoy this if…
You enjoy customers, persuasion, markets and commercial growth.
YOUR LEARNING DIRECTIONFrom subjects
From subjects
to ways of thinking.
Use this guide to understand the field. Check the official syllabus for exact electives and current availability.
Brand positioning
Sales and distribution
Commercial strategy
Capabilities to explore
- Define a customer segment and a compelling value proposition.
- Connect marketing decisions with a sales process.
- Evaluate growth choices using commercial evidence.
Start broad. Then build focus.
The MBA includes a shared management foundation followed by specialisation electives and projects. Confirm the current elective list for Marketing & Sales Management with admissions.
Explore the MBA foundationPICTURE THE APPLICATIONWhat could this
What could this
look like in practice?
This original example illustrates the kind of business thinking connected with the field. It is not a promised programme assignment.
Design a segment, positioning statement and distribution approach for a fictional new beverage.
Frame the problemExplore the evidenceExplain your decision
Try a business challengeCONNECT THE LEARNING WITH WORKWhere could you
Where could you
use this thinking?
Research the responsibilities, skills and entry requirements in these work contexts. Your experience and the employer’s requirements matter alongside the qualification.
Marketing executiveSales professionalBusiness development associate
Illustrative career directions, not job or salary guarantees.
READY FOR YOUR NEXT QUESTION?
Explore next stepsTurn interest into a plan.
Check eligibility, current fees and the next available intake.